Play world, we must do more...

This is an interesting and disturbing project exploring the possible influence of Video games on children.

Whatever the rights and wrongs (you can read more here http://tinyurl.com/cjexcs and here http://tinyurl.com/dyz7lp) the challenge for soft play designers and operators is to offer physical environments that are genuine alternatives to engage, excite and challenge children in a way that reflects the way in which they experience, play and learn in today's world.

Currently, I fear that as an industry we are failing in our responsibility to create a play experience that reflects the needs of today's children and we must do more to offer physical play experiences that are a genuine alternative (or complementary) to the virutal world.

More to follow in the next few days...

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Something for the weekend...the world's best complaint letter!

This is a complaint letter sent to Sir Richard Branson that is considered to be one of the funniest complaint letters ever. We thought we would share this with you for the following reasons:

- It is a reminder (if one were needed) that 'feedback' can be global within minutes and can damage the most valuable of brands
- It is a case study in how companies should respond to feedback (engage personally with the customer / community; addressing customer issues is a job for the most senior in a company; be seen to take action, we understand Virgin have subsequently offered the writer a job evaluating the food offering)
- It is very amusing...

http://www.telegraph.co.uk/travel/travelnews/4344890/Virgin-the-worlds-best-passenger-complaint-letter.html

Have a great Easter Weekend.

The Share & Compare team.