Only Rupert Oliver (the Founder of the Soft Play industry) could turn up to a video interview with mushrooms growing from the roof of his car, you get the feeling all vehicles would look like this if Rupert was in charge!
As previously mentioned, I have known Rupert for over a decade but yesterday was the first time that I have sat with him for a few hours and asked about his life...what a story!
We are trying to publish the video without editing because we do not feel that we could do it justice in anything less than the hour it took to record.
Rupert's life story is one of discovery, passion, creativity and hope.
In this interview, he talks extensively about:
- the creative process and his personal journey of discovery
- how Afghanistan led him to create the spring rockers that grace every outdoor play area in the world
- his commercial naivete and how it does not worry him
- the importance of play for children and society as a whole
- the evolution and current state of indoor play industry
- his plans to revitalise the market and the business that he loves
- the reasons for optimism and his dream play area of the future
This is a must see interview for anyone interested in the creative process and the future of play.
Will upload the video ASAP.
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Please upload the video - would love to see! thank u
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