Shareandcompareplay.com are advocates of transparency and freedom of information in the Soft Play market.
This is a must read blog for all Managers and Business owners about the power of the customer and information to transform industries. It is written by Seth Godin http://www.sethgodin.com/sg/
http://sethgodin.typepad.com/seths_blog/2009/03/direct-from-consumer-marketing.html
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