Seth Godin...Demonization, opening up & an offer to suppliers

The Soft Play industry is traditional to the extent that even the founder of the industry http://shareandcompareplay.blogspot.com/2009/02/inspirational-rupert-in-fine-form.html is frustrated with the lack of creativity and innovation in the last fifteen years.

However, there is hope because the next generation of suppliers and operators are beginning to open up and engage in discussions about the future.

Unfortunately, for the most part we still have to look outside of our industry for inspiration and innovative practice utilising the adoption of new technologies but we will share our findings so that you can consider if your organisation can utilise them.

We will be saying a whole lot more about the next generation of suppliers and operators in the next few weeks but for now, I recommend this very short article by Seth Godin, a leading business blogger on how to respond to the era of transparency.

http://sethgodin.typepad.com/seths_blog/2009/03/demonization.html

PS. We are offering to consult with all suppliers without charge or obligation to outline how our services are / will change the industry and how they can benefit; we will report back as we go.