Green shoots...the recovery of Soft Play?

This article http://tinyurl.com/da48sz has led to more dialogue than any other post since the launch of http://www.shareandcompareplay.com in February 2009.

Upon first reading, it inspired and reminded us to 're-imagine' the role of Play and consider it's vast potential to change lives. With this potential comes significant responsibility for play operators and suppliers to create experiences that are challenging, rewarding, safe and enable evolutionary learning.

Unfortunately, the traditional cornerstone of Indoor Play areas (the soft play equipment) has offered little innovation in the thirty years since Rupert Oliver http://tinyurl.com/dbqtf7 designed the first Soft Play system.

However, things are beginning to change.

As the next generation of Play Operators seek to provide a more holistic play experience, they are demanding innovation and variety. As a result, new suppliers are establishing themselves and filling the gap that undoubtedly exists in this market that has been stagnant for far too long; these companies are providing the green shoots that we are beginning to see each day.

Last week, I met two inspirational figures that provide real hope for the future; people with the talent, knowledge and the commitment to re-build the Play industry. We are grateful for their support and their involvement because if this market is to fulfil it's potential, we will need the support of as many forward-thinking people as possible.

In the coming days, we will begin to share our thoughts, our manifesto and our plans to facilitate the most significant change in the way that indoor play areas are designed, built and funded for thirty years.

For now, just one final thought; are the play areas pictured the "Future of Indoor Play"?

Shareandcompareplay.com is the Indoor Soft Play Comparison website. You can subscribe and unsubscribe to e-mails with special offers and information releases by e-mailing us at contact@shareandcompareplay.com