This is a recent article by Seth Godin on the role of agents http://sethgodin.typepad.com/seths_blog/2009/03/where-have-all-the-agents-gone.html , he is the world's most popular business blogger and below is an excerpt from the post.
"Key point: anonymous agents are interchangeable and virtually worthless. Agents that don't do anything but help one side find the other side in a human approximation of Google aren't so helpful any more."
In a world and market that is becoming increasingly transparent, the role and value of agents (a.k.a. a middleman) is increasingly called into question.
The indoor play industry is no different; for example, all soft play suppliers are middlemen to varying degrees.
If you are a (prospective) operator, it is perhaps worth asking "which supplier adds the most value to my project?" and "am I best to source some products or services directly."
If you are a supplier to indoor play centres then it is perhaps time to ask, "what does each individual customer value" and "how can I add considerable and unique value in this project?"
If other markets are any indicator, the old answers probably won't work for much longer and the industry will be better for it.
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