Play world, we must do more...

This is an interesting and disturbing project exploring the possible influence of Video games on children.

Whatever the rights and wrongs (you can read more here http://tinyurl.com/cjexcs and here http://tinyurl.com/dyz7lp) the challenge for soft play designers and operators is to offer physical environments that are genuine alternatives to engage, excite and challenge children in a way that reflects the way in which they experience, play and learn in today's world.

Currently, I fear that as an industry we are failing in our responsibility to create a play experience that reflects the needs of today's children and we must do more to offer physical play experiences that are a genuine alternative (or complementary) to the virutal world.

More to follow in the next few days...

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