Wednesday 8 April 2009

Soft Play for adults..."The Independent"

I read with interest this article in The Independent newspaper, especially the last sentence:

"One day someone will open a soft-play centre for adults only - complete with giant ball ponds, padded trampolines and a really good bar – and they'll make a fortune."

I know that adult orientated soft play centres have been built in Europe with some success and given the increasing body of evidence of the importance of play for adults and children alike, this is perhaps an interesting opportunity for Entrepreneurs.

Irresistible lure of the playground

The Tate Modern has announced that it is to reconstruct a famous 1971 installation by the artist Robert Morris which was obliged to close after four days because it had become too hazardous for visitors.

Bodyspacemotionthings consisted of a kind of plywood adventure playground which gallery-goers could crawl through, clamber up and slide down. Unfortunately, the materials used to build it couldn't withstand the enthusiasm of those who accepted its implicit invitation to regress to childhood, but the new version will be constructed from materials designed to meet health and safety laws.

Like the gallery's giant spiral slide, I predict it will be a huge hit – not because, as the artist intended, we hunger to "become aware of our own bodies, gravity, effort, fatigue" but because there's an untapped appetite for grown-up playgrounds. One day someone will open a soft-play centre for adults only - complete with giant ball ponds, padded trampolines and a really good bar – and they'll make a fortune.

You can see the article here http://www.independent.co.uk/opinion/columnists/thomas-sutcliffe/tom-sutcliffe-why-respect-what-you-have-paid-for-1664411.html (although it is published in full above).

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